Nature Agrotech Co., Ltd Privacy Policy

Last Updated: October 10, 2025

Applies to: Australia (Australian Privacy Principles), European Union (General Data Protection Regulation), Canada (Personal Information Protection and Electronic Documents Act)

 

At Nature Agrotech Co., Ltd, we are committed to protecting your personal data in compliance with the Australian Privacy Principles (APPs), EU General Data Protection Regulation (GDPR), and Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA). This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you interact with our advertisements, website, or services, including on platforms such as Facebook, Instagram, TikTok, and WhatsApp, for purposes such as promoting our nitrogen-phosphorus-potassium (NPK) fertilizers.

1.Who We Are

 Nature Agrotech Co., Ltd is a company specializing in agricultural fertilizers.

Contact Us: 

Email: [email protected] 

Phone: +86 18702098616

 

2.Information We Collect

 We collect the following types of information:

·• Personal Information:

  • Name, phone number, email address, and farm details (e.g., orchard type, crop size) provided via WhatsApp chats, lead generation forms, website inquiries, or direct communications.
  • Usage Data:
  • Ad interactions (e.g., clicks, views) and device information (e.g., IP address, browser type) collected through platforms like Meta (Facebook/Instagram), TikTok, or our website analytics.
  • Other Data:
  • Information you voluntarily provide (e.g., feedback on fertilizer products).
  1. How We Collect Information
  • Directly: When you submit forms, chat via WhatsApp, or contact us through our website or ads.
  • Automatically: Through cookies, pixels, or analytics tools on Meta, TikTok, or our website (e.g., tracking ad clicks or page views).
  • From Third Parties: From platforms like Meta or TikTok, limited to ad performance data (e.g., impressions).
  1. Purpose of Data Collection

We collect and process your personal information to:

  • Provide quotes or samples for NPK fertilizers.
  • Respond to inquiries about our products or services.
  • Improve our advertising campaigns and website functionality.
  • Comply with legal obligations (e.g., tax reporting, biosecurity requirements).
  • Conduct market research to enhance our agricultural offerings.
  1. Legal Basis for Processing

We process your data based on the following legal grounds: 

  • Australia (APPs): Consent (e.g., clicking an ad or submitting a form) or necessity for providing services (APP 3).
  • EU (GDPR): Explicit consent (e.g., opting in via WhatsApp or forms, Article 6(1)(a)) or necessity for contract performance (e.g., quotes, Article 6(1)(b)).
  • Canada (PIPEDA): Informed consent for specified purposes (Principle 3).

 

  1. Data Storage and Security
  • Storage: Personal data is stored on secure servers located in China, for a period of 12 months or as required by applicable laws, after which it is securely deleted.
  • Security Measures: We use industry-standard safeguards, including:
  • End-to-end encryption for WhatsApp communications.
  • Secure socket layer (SSL) protocols for website data transfers.
  • Access controls and regular security audits to protect against unauthorized access (APP 11, GDPR Article 32, PIPEDA Principle 4.7).
  1. Cross-Border Data Transfers

Your data may be transferred to and processed in China, where Nature Agrotech Co., Ltd is headquartered. We ensure compliance with: 

  • Australia (APP 8): Standard contractual clauses (SCCs) to protect data transferred outside Australia.
  • EU (GDPR Article 44-49): SCCs approved by the European Commission for transfers to non-adequate countries like China.
  • Canada (PIPEDA Principle 4.1.3): Contractual agreements to maintain equivalent protection.
  1. Data Sharing and Disclosure

We share your data only with:

  • Service Providers: Trusted partners (e.g., Meta, TikTok, WhatsApp) for ad delivery, analytics, or communication, under strict confidentiality agreements.
  • Legal Obligations: When required by law (e.g., tax authorities, biosecurity regulators).
  1. Your Rights

Depending on your region, you have the following rights:

  • All Regions:
  • Access your personal data.
  • Request correction of inaccurate data.
  • Request deletion of your data (subject to legal obligations).
  • EU (GDPR):
  • Restrict data processing (Article 18).
  • Data portability (receive data in a structured format, Article 20).
  • Object to processing for marketing purposes (Article 21).
  • Withdraw consent at any time (Article 7).
  • Canada (PIPEDA):
  • Challenge compliance with PIPEDA (Principle 4.9).

To exercise your rights, contact us at [email protected] or our WhatsApp Number +86 18702098616.

  1. Complaints 

If you have concerns about our data practices, you may file a complaint with: 

  • Australia: Office of the Australian Information Commissioner (www.oaic.gov.au) (www.oaic.gov.au).
  • EU: Your local Data Protection Authority (e.g., Information Commissioner’s Office in the UK, www.ico.org.uk).
  • Canada: Office of the Privacy Commissioner of Canada (www.priv.gc.ca) (priv.gc.ca).
  1. Data Retention 

We retain personal data for 12 months or as required by law (e.g., tax records). After this period, data is securely deleted or anonymized unless legally required to retain.

  1. Cookies and Tracking Technologies

Our website and ads use cookies and pixels (e.g., Meta Pixel, TikTok Pixel) to track ad performance and user interactions. You can manage cookie preferences via your browser or our website [www.natureagrotech.com/cookies]. For EU users, we obtain explicit consent for non-essential cookies (GDPR Article 6(1)(a)).

  1. Children’s Privacy

Our services are not directed to individuals under 19 (PIPEDA, Canada). We do not knowingly collect data from children. If you believe we have such data, contact us immediately at [email protected].

  1. Contact Us 

For questions, requests, or complaints, contact:

Nature Agrotech Co., Ltd

Email: [email protected]

Phone: +86 18702098616

  1. Updates to This Policy

 We may update this policy to reflect legal or operational changes. The latest version is available at www.natureagrotech.com/privacy, We will notify you of significant changes via email or website notice.

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